Profile
Who I Am
Hi, I’m Laura, a creative soul from San Juan, Puerto Rico. Art has been part of my life since childhood, inspired by my mom, an art teacher. I’ve been fortunate to win many drawing competitions, including first place in a national poster contest competing against winners from every state. That achievement earned me recognition from Puerto Rico’s House of Representatives as an outstanding young woman, alongside public figures such as Jennifer Lopez. I’m passionate about singing, nature, crafting, baking, cooking, and getting lost in a good movie or TV series. Above all, I value honesty, respect, and compassion in everything I do.
What I Do
Creative bilingual Graphic Designer with over 10 years of experience helping beauty, fashion, and lifestyle brands build strong, consistent identities. From packaging to campaigns, I focus on developing concepts that tell a clear and engaging story across print and digital platforms. Detail-oriented, adaptable, and collaborative, I thrive in team environments and fast-paced settings. Known for quick turnarounds, refined execution, and designs that connect with people. Always exploring new tools and staying current with trends and technologies to remain inspired and ahead in an ever-evolving creative industry.
Skills
Design Tools: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Premiere Pro, After Effects, Lightroom, Figma.
Other Skills: Photography & Photo Editing, Digital Marketing, Branding, Print Design, Motion Graphics, Social Media Design, Microsoft Office, Drawing & Painting.
Languages: Bilingual: English & Spanish.
Professional Experience
HairUWear — Graphic Designer | 2019—Present
- Designed product packaging, catalogs, newsletters, digital and print promotional assets
- Collaborated with marketing teams to execute national and international campaigns for B2B
- Managed photography and post-production for e-commerce content and print assets
The Gab Group Agency — Senior Graphic Designer | 2018—2022
- Led brand identity design for clients across lifestyle and beauty sectors
- Produced web and print collateral, advertisements, and social media content
- Supervised junior designers and interns
Greenlane — Graphic Designer & Photographer | 2018—2020
- Created lifestyle and product photography for wellness brands
- Designed e-commerce assets, banners, newsletters, catalogs, and promotional packaging
Beyond Proper — Freelance Digital Graphic Designer | 2018
- Designed digital ads and social media graphics, newsletters, and web page updates for a fashion brand
TLF Apparel — Graphic Designer & Photographer | 2017—2018
- Developed product photos, lookbooks, newsletters, webpage designs, and social media content
Graphic World — Lead Designer | 2013—2024
- Lead designer for print and digital advertising campaigns, including newspaper and magazine ads for prestigious beauty brands such as Clinique, Estée Lauder, Lancôme, and others
- Designed promotional collateral, including flyers, posters, banners, and digital graphics, for in-store retail campaigns at major department stores such as JCPenney, Macy’s, and others.
*Additional experience available upon request.*
Education
Bachelor of Fine Arts (BFA) in Graphic Design | 2005—2009 Atlantic University College
Studies in Public Relations & Advertising | 2009—2011 University of Puerto Rico, Rio Piedras
Specialty in Fine Arts, Graduated with Honors | 2005 Central High School of Visual Arts
Awards & Recognition
1st Place— National Poster Contest, U.S. Treasury Dept. | 1999
1st Place— Digital Design, Central High School | 2005
3rd Place— Comando-S Graphic Design Competition | 2009
*Full list available upon request.*